⚖️ The Algorithm Finally Picks a Side
This is your French update, live from Substack.
Tuesday March 31st 2026
Don’t get left behind for Cannes!
Demand for premium placements is at an all-time high, and the best locations are already being booked. To make a real impact on the Riviera, you need to act now. Lock in your presence today and ensure your brand is the one everyone is talking about.
LE BIG STORY 📥
SPECIAL FOCUS 🔎
FROM THE FRENCH MARKET 🤝
Ecran total and Cinéfinance are joining forces to give you exceptional visibility at the 79th Cannes Film Festival.
Advertise in our daily print editions distributed to 5,000 industry professionals, gain exposure across our digital platforms, or host a turnkey event at the heart of the Festival — we’ve designed tailored packages to maximize your impact among cinema and audiovisual decision-makers. Spots are limited and the best placements go fast.
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LE PETIT UPDATE 🗞️
A Belgian court upholds platform financing obligations, mandating that major streaming services must continue to contribute financially to local audiovisual productions.
The European studio Mediawan appoints Robyn Hurd to lead its international sales and distribution division, aiming to strengthen its global market presence.
French cultural executive Catherine Pégard delays public broadcasting reforms, pausing the anticipated structural changes to France’s state-owned media networks for further review.
Industry associations SFAAL and SDS propose pre-contractual frameworks to better protect authors, dubbing actors, and creators during the early development phases of audiovisual projects.
Global production powerhouse Banijay Group unveils its strategic roadmap, detailing its ambitious plans for international expansion and future content acquisitions.
The renowned French studio Ankama Animations is expanding its video game universe by adapting its popular IPs into new, high-end animated series for global distribution.
Making a significant push into premium serialized content, YouTube takes center stage at Series Mania 2026 to showcase its evolving role in the modern television landscape and its strategy for creators.