YouTube at Séries Mania 2026: The "Best Ally" for TV Producers

Speaking at the Séries Mania Forum 2026, YouTube France Head Justine Ryst delivered a clear message to audiovisual professionals: YouTube is no longer just a promotional relay, but a standalone strate

Mar 31, 2026

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Addressing a room full of producers and broadcasters, Ryst tackled the industry’s fear of audience cannibalization head-on. “YouTube is not here to replace television,” she assured the crowd. Instead…

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