💸 France Bets Big to Keep Hollywood in Paris
This is your French update, live from Substack.
Tuesday February 10th
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LE BIG STORY 📰
France’s 2026 Budget: A Strategic Gamble to Keep Hollywood in Paris Amid Domestic Cuts
After surviving two motions of censure, France’s 2026 Finance Law was officially adopted on Tuesday, February 3.
SPECIAL FOCUS 🔎
France Doubles Down on Global Appeal: CNC Unveils New Incentives and Infrastructure Push
Gaëtan Bruel, President of the CNC (National Centre for Cinema and the Moving Image), outlined a strategic roadmap to combat the global production slowdown. Speaking on Friday, February 6, at the Paris Production Forum.
TOGETHER WITH EFM
As one of the world’s leading business platforms for licensing and networking, the European Film Market (EFM) is not only the kickoff event for the audiovisual business year but also a key indicator of trends, innovations, and developments in global film and TV production. From February 12 to 18, 2026, the EFM will once again bring together international industry professionals, including producers, sales agents, distributors, and investors.
All screenings & events can be found in the EFM Screening & Eventschedule.
You can also download the new EFM APP and receive all latest updates and changes.
FROM THE FRENCH MARKET 🤝
Death of the Daily Rating? France Télévisions Pivots to "Streaming First" Metrics
The French public broadcaster is de-emphasizing traditional live audience shares as nonlinear consumption nears 40% of the market.
LE PETIT UPDATE 🗞️
The newly established René Awards celebrate the best of Belgian cinema, launching a rebranded ceremony to honor the country’s top talent and productions.
French broadcaster M6 sets a record price of half a million euros per minute for advertising slots during the upcoming World Cup final broadcast.
Acclaimed director Michel Gondry returns to cinema with a new dark comedy project, marking his comeback to French-language production.
Premium channel Canal+ lands the exclusive rights to a critically acclaimed Brazilian drama series centered on the historical impact of the AIDS crisis.