Total television usage in the United States slowed in August, declining 4.4% following two months of sustained growth driven by the 2026 FIFA World Cup, according to the monthly report published by a…
YouTube Captures Record 15.8% of US TV Viewing in August, Nielsen Reports
Alphabet's YouTube secured a record 15.8% of US TV watch-time in August as overall streaming accounted for 49.6% of viewing and post-World Cup linear sports viewing dropped, per Nielsen.
