The Digital Fountain of Youth? Why France’s "Silver Generation" is Actually Winning the Streaming War

French broadcasters are betting on platforms like France.tv and M6+ to lure back Gen Z, but recent data reveals a surprising twist: the over-50s have become the most dominant force in French streaming

For years, the survival strategy for French legacy broadcasters has been simple: “digitize or die.” To stop the hemorrhaging of young viewers to YouTube and Netflix, channels have poured millions int…