The €4 Billion Leak: French Ad Networks File EU Antitrust Suit to Overturn 1992 Supermarket Promo Ban
Spearheaded by ADMTV President François Pellissier, legacy networks and creative guilds team up to reclaim up to €200M in annual revenue lost to unregulated Big Tech feeds.
The long-standing regulatory wall protecting French print media and regional radio stations from television ad duplication has triggered a major corporate antitrust battle in Brussels.
On July 7, 2026…
