Selling dreams takes a post-Cannes reality check
Celluloid Dreams MD Saliha Guemraoui explains why she delays acquisitions to avoid "festival goggles" and details the growing squeeze on independent sales agents.
In the frenzied B2B environment of the Cannes Marché du Film, impulse buying can be a costly mistake. Saliha Guemraoui, Managing Director of Paris-based international sales agent Celluloid Dreams, sh…
