Product Placement in Unscripted Programs: A Growing Debate

Currently permitted only in cinematic works, audiovisual fiction, and music videos, the practice remains strictly banned in all other French television programming.

In an editorial published on Thursday, April 30, Jérôme Caza, producer at 2P2L and president of the Syndicate of Producers and Creators of Audiovisual Programs (SPECT), brings the issue of product pl…