One Billion Views and Counting: How Digital Publisher 'Brut' is Rethinking Cannes for Gen Z
As the official digital partner of the Cannes Film Festival, Brut is doubling down on TikTok, launching late-night vlogs, and expanding its massive global reach.
The Cannes Film Festival isn’t just a red carpet; it’s a billion-view digital juggernaut. Since 2022, the digital-first media outlet Brut has served as the official producer and broadcaster of the fe…
