Netflix hosted its first-ever French Upfront at the Lido Theatre on the Champs-Élysées in Paris on Wednesday, October 14, gathering over 300 advertising executives, media agencies, and press to unvei…
Netflix Hosts First Paris Upfront at Lido, Unveils 2027 French Slate and European Ad Expansion
Gathering 300 ad executives at Paris's Lido Theatre, Netflix showcased upcoming French originals like Under Paris 2 and announced plans to roll out its ad tier to nine new European markets.
