Netflix Book Festival - NielsenIQ Study Highlights Streaming Boost to Book Sales
A NielsenIQ study presented at the inaugural Netflix Book Festival in Paris shows 84% of Netflix book adaptations drive print sales surges in France, particularly among readers under 24.
∙ Paid
In 2025, literary adaptations represented nearly 20% of total hours viewed on Netflix, generating over 9 billion views globally. To highlight the connection between screen adaptations and publishing,…
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