“Most of Our Deals Are for Cinema”
Frédérique Massart, Head of Audiovisual Rights at Madrigall, on what producers want — and where the market is heading (2/2)
Since 2010, first at Gallimard and now at Madrigall, Frédérique Massart has witnessed the rapid rise of book-to-screen adaptations. She breaks down today’s demand and the mechanics behind it.
