MK2 and Peugeot Deploy High-Octane "Drive-In Paradiso" at the 24 Hours of Le Mans

The experiential marketing activation places a fleet of iconic Peugeot vehicles as premium cinema seats along the historic race track.

Independent theater operator MK2 is bringing experiential cinema directly to the racetrack. From June 12 to 14, 2026, during the 94th edition of the legendary 24 Hours of Le Mans endurance race, MK2 …