MipCom 2025 – YouTube and Banijay Join Forces to Reinvent TV Formats for the Creator Economy

As legacy TV meets Gen Z creators, a new experiment aims to blur the lines between television and online content creation.

Oct 16, 2025

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At this year’s MipCom in Cannes, the worlds of traditional broadcast and digital content collided in a high-profile panel on the Mip Creative Hub stage. Banijay France CEO Alexia Laroche-Joubert, You…

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