Mipcom 2025: Lucy Smith Highlights the Role of Brands and New Media in the Evolving Content Ecosystem

Event director Lucy Smith on why branded storytelling and creator platforms are reshaping global content partnerships.

Oct 07, 2025

∙ Paid

A spotlight on branded storytelling

For the first time, MIPCOM will host BrandStorytelling, a new initiative devoted to branded content. “MIPCOM CANNES is a unique platform for brands, studios, and ag…

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