Instagram is taking aim at YouTube and SVOD giants like Netflix and Disney+ with a direct push into long-form horizontal programming. Head of Instagram Adam Mosseri announced that the Meta-owned plat…
Meta Takes On YouTube as Instagram Tests 90-Minute Horizontal Video Format ‘Features’
Instagram is testing “Features,” a 90-minute horizontal video format in the U.S. aimed at drawing podcasters and comedy specials away from YouTube and SVODs.
