Meet "Vos BFF du ciné": The Grassroots Movement Bringing Gen Z Back to French Cinemas
A weekly Instagram poll has evolved into a nationwide movement, proving that social media communities might be the ultimate lifeline for theatrical exhibition.
Every Tuesday night, an ever-growing mob of young moviegoers converges on Châtelet in central Paris, riding the escalators down into the UGC Ciné Cité Les Halles—officially the most heavily trafficke…
