M6 Groupe Exploits World Cup Rights to Secure All-Time Record 38% Commercial Market Share

Driven by historic linear football broadcasts and a record surge in M6+ app downloads, David-Philippe Larramendy’s network completely dominates early-summer ad demographics.

The strategic investment in premium global sports broadcasting rights has delivered a historic corporate payout for Groupe M6.

According to certified Mediamat data released by Médiamétrie for the week…