Le Dispatch

M6 Clears Over €13M Gross in Ad Investments for the 2026 Champions League Final

Driven by a historic, nail-biting PSG-Arsenal clash, Kantar Media logs nearly 90 brands fueling a massive commercial surge over 2025’s broadcast baseline.

Jun 02, 2026
∙ Paid

The commercial allure of premium live sports on French free-to-air television has hit a new high-water mark. M6’s broadcast of the UEFA Champions League final on May 30, 2026—which saw Paris Saint-Ge…

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