“KPop Demon Hunters”, “Mamma Mia!”: karaoke, a strategy for turning musical films into events : the “sing-along".

Forget the silent reverence of traditional moviegoing — popcorn crunching and phone buzzes included. Today, a new type of screening is shaking up cinema culture

Imported from the UK, these karaoke-style projections invite audiences to sing, dance, and dress up while lyrics appear on screen, transforming beloved musicals into full-blown participatory experien…