Is Netflix Now More Korean Than American? The K-Drama Hegemony Faces a Reality Check

With cultural exports hitting $15 billion, Netflix dominates the K-drama wave, but soaring production costs and a hesitant French market are shifting the script.

Since the seismic global impact of Squid Game in 2021, Netflix has evolved into the undisputed heavyweight of Korean content. At the Mip London 2026 trade show (February 22–24), the numbers told a st…