While the audiovisual and content measurement sector has been disrupted in recent years by declining linear viewing and the rise of streaming platforms, Julien Rosanvallon, Deputy CEO of French audie…
Interview - Médiamétrie Exec Julien Rosanvallon Outlines Expansion into Cross-Media and Streaming Audience Measurement
Médiamétrie Deputy CEO Julien Rosanvallon discusses shifting viewing habits, integrating global streaming platforms into official metrics, and launching cross-media advertising tools.
