Intermarché Bets on Handcrafted Animation for Its Christmas Ad The Misfit

French supermarket group Intermarché has opted for a decidedly artisanal approach for its 2025 Christmas campaign with The Misfit (Le mal aimé).

It’s a 2’30” animated commercial produced without any use of artificial intelligence.

Broadcast since December 7, the film combines live-action footage and animation and was conceived by agency Romanc…