How TikTok Became the New Front Door to the Cinema

Distributors are increasingly tailoring campaigns to TikTok’s codes, using trends, vertical trailers and creator networks to bring new audiences back into theatres.

In the space of just a few years, TikTok has moved from a youth-driven curiosity to one of the most decisive tools in film marketing. “There isn’t a single film today that isn’t promoted on social me…