Hollywood Turns to China’s “Micro-Dramas,” the Ultra-Short Vertical Series Redefining Screen Storytelling

In China, they’ve already conquered smartphones and audiences alike. Known locally as Duanju, these ultra-short, vertical dramas are now generating more revenue than the entire Chinese box office.

Chopped into 20 to 100 two-minute episodes, it’s estimated at $7 billion in 2024. Their global spread is underway, from Los Angeles to Paris, as major players like Fox and Disney rush to get a slice …