🎲 Gaming the System (and the Cinema)
This is your French update, live from Substack.
Thursday March 19th 2026
Cannes 2026 is approaching fast ! Premium advertising spots and the most sought-after event slots are already filling up. The brands that plan ahead are the ones that leave a lasting impression on the Croisette. Don’t let your competitors take your place.
SPECIAL FOCUS 🔎
FROM THE FRENCH MARKET 🤝
Ecran total and Cinéfinance are joining forces to give you exceptional visibility at the 79th Cannes Film Festival.
Advertise in our daily print editions distributed to 5,000 industry professionals, gain exposure across our digital platforms, or host a turnkey event at the heart of the Festival — we’ve designed tailored packages to maximize your impact among cinema and audiovisual decision-makers. Spots are limited and the best placements go fast.
Browse our latest conference highlights, and enjoy new video content every week!
LE PETIT UPDATE 🗞️
The advertising sales network TF1 Pub transforms connected TV advertising by introducing new targeted formats to maximize ad revenue in the digital streaming space.
The annual Academy Awards broadcast sees a decline this year in television ratings, reflecting ongoing shifts in live event viewership and changing audience habits.
A new industry analysis demonstrates how a strong theatrical box office run significantly boosts streaming performance when films eventually transition to VOD platforms.
The renowned French visual effects company Mathematic Studio bets on diversification to secure its growth and navigate the fluctuating demands of the post-production market.
A comprehensive overview of the French film board’s latest data highlights the key takeaways from the CNC’s 2025 industry report, detailing crucial funding shifts and production trends.
As digital marketing strategies continue to evolve, social media takes center stage in driving audience engagement and promotional campaigns for modern film releases.