Distributor Ad Spend Drops 1.9% as SVOD Platforms Slash Marketing Budgets by 46%
The Q1 2026 Kantar Media / CNC barometer exposes a sharp correction in premium television ad placement, hit by a 31.6% decline from theatrical distributors.
The macro-economic financial tightening impacting the European media landscape has explicitly hit the promotional balance sheets of both theatrical film distributors and global subscription streaming…
