Connected TV Captures 70% of French Ad Buyers as 78% of Viewers Shift to AVOD/FAST Models

Rakuten TV CEO Cédric Dufour details a massive demographic migration away from legacy linear grids, driving a wave of investment into target-rich screen formats.

Jul 07, 2026

∙ Paid

Rakuten TV Enterprise, the B2B division of Rakuten TV, has just conducted two studies dedicated to the evolution of ad-supported streaming and Connected TV (CTV) in Europe. What are your main finding…

Continue reading this post for free, courtesy of Le Dispatch.

Or purchase a paid subscription.