Christophe Brangé-Luciani (Targett): “Webedia’s Data Is Automatically Diversified”

Data fragmentation is forcing entertainment marketers to look beyond traditional media buying. Targett has evolved from a hyper-specialized cinema tool into a comprehensive cross-sector data solution.

Data fragmentation is forcing entertainment marketers to look beyond traditional media buying. Launched in late 2023 by Webedia-Elephant, audience-planning service Targett has evolved from a hyper-sp…