Canal+ bets €160M on subscribers over pure festival prestige

Vincent Girerd, Director of Cinema Channels for Canal+ and Ciné+ OCS, outlines the French pay-TV giant's pre-purchase strategy, balancing data-driven subscriber demands with a massive Cannes footprint

May 21, 2026

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While a Cannes Official Competition slot is highly coveted, France’s biggest theatrical financier is looking at different metrics. Vincent Girerd sat down at the 2026 Cannes Film Festival to explain …

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