Beyond the Feed: Why French Creators are Trading Social Media for Cinema Seats

UMICC head Bénédicte de Kersauson reveals how influencers are evolving into independent producers and why the "old guard" of TV and film is finally paying attention.

In the fast-evolving “Creator Economy,” France is no longer just watching from the sidelines. Since its inception in early 2023, the UMICC (Union of Influence Trades and Content Creators) has fought …