Beyond Surrealism: Belgium’s "Magritte" Awards Rebrand as "Les René" After 15 Years

The André Delvaux Academy pivots toward a more "intimate" identity as it loses the rights to its famous namesake and battles a fragmenting media landscape.

Changing a brand name after fifteen years is a high-stakes gamble for any cultural institution. For the Belgian French-language film awards, formerly known as Les Magritte du Cinéma, the transformati…