Before Theaters, Social Networks: On TikTok and Instagram, Duo Armand & Clément Detail the Behind-the-Scenes of Their First Feature Film

Ahead of the August release of their debut movie “Un grand raccourci,” the 22-year-old directors unlock 3.3M monthly views to convert a digital community into box office ticket buyers.

Jun 02, 2026

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Traditional film marketing is being systematically upended by digital-native creators who treat the distribution window as an extension of their social feeds. Ahead of the August 12, 2026 release of …

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