Banijay France CEO Jean-François Rubinstein: "Our Core Business is Storytelling, Regardless of the Platform"

After taking the reins at the production giant in January 2026, the newly minted CEO reveals plans to push into live events, YouTube, and Twitch to hedge against linear TV shifts.

Jun 18, 2026

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Following a stellar corporate rise from Chief Financial Officer to his appointment as Chief Executive Officer of Banijay France in January 2026, Jean-François Rubinstein has quickly established himse…

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