Fresh off finalizing their merger in July, Banijay Entertainment and All3Media made their first joint market appearance at Mipcom Cannes, with top execs Jeff Zucker and Marco Bassetti laying out thei…
Banijay, All3Media Chiefs Target US Scripted Expansion Following Mega-Merger
Following their July merger, Banijay Entertainment CEO Marco Bassetti and Board Chairman Jeff Zucker took the stage at Mipcom to map out the super-indie’s US scripted strategy and IP expansion.
