Arcom Proposes That Ads on Platforms Like YouTube Be Regulated by the Country of Destination

The French regulator pushes the EU to abandon the "country of origin" loophole, aiming to directly police ad inventories and influencer marketing on YouTube, TikTok, and Instagram.

Jun 02, 2026

∙ Paid

The French media watchdog is lobbying for a radical shift in how Big Tech advertising is policed across Europe. On Tuesday, May 26, 2026, the Regulatory Authority for Audiovisual and Digital Communic…

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