Anti-Blockbuster Marketing: Dulac Distribution Deploys Gamified Letterboxd Campaigns for Elie Wajeman’s Urban Ensemble ‘Comète’
Targeting ultra-urban art-house crowds with an 80-print launch on July 15, marketing chief Sara Bleger rejects standard romanticized Parisian tropes in favor of a gritty, multi-character structure.
The summer theatrical grid is structurally engineered to reward massive, high-overhead cinematic blocks. To survive this seasonal consolidation, independent art-house film distributors must abandon b…
