“All’s Fair”: How a Paris Pop-Up Helped Disney+ Turn a Controversial Launch Into a Visibility Win

For the debut of Ryan Murphy’s star-studded new series, Disney+ France partnered with creative agency MNSTR to stage a one-day experiential pop-up in Paris

Minutes before opening, 400 people were already lined up outside. That’s how Guillaume Carrère, Creative Director at MNSTR, describes the frenzy surrounding the Paris pop-up dedicated to All’s Fair, …