After Intermarché ad success, Illogic Studios moves into feature animation

Following the viral success of its Intermarché Christmas commercial Le Mal-aimé, Illogic Studios is preparing its first animated feature film, marking a significant step up for the French studio.

Jan 20, 2026

∙ Paid

Released in early December 2025, Le Mal-aimé quickly travelled far beyond France. Its endearing wolf character and feel-good message resonated widely, generating hundreds of millions of views across …

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