Le Dispatch

Ad Vitam Deploys Grassroots and Legislative Synergy for Incest Drama “La Frappe”

With a 120–150 print launch, the French distributor combines star power, non-media association partnerships, and political momentum around upcoming anti-sexual violence legislation.

Aug 20, 2026
∙ Paid

Distributor Ad Vitam is taking a deliberate commercial gamble on one of the most sensitive French debuts of the autumn season. On Wednesday, September 2, 2026, the company will roll out Julien Gaspar…

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